Message from the CEO
“As one of the world’s most respected travel brands, we are proud that our activities can bring economic benefit to the destinations we visit, as well as positive cultural exchange. At the same time we recognise our potential impact on the environments, communities and cultures of these places. So we aim to operate in a responsible and sustainable way.
This is not philanthropy. Thomas Cook founded our business with clear social and educational intentions. But today corporate social responsibility (CSR) goes much further. It is a core business risk issue, going to the heart of our acceptance by customers, investors, the public, and destination governments and communities – especially in relation to the environment. It is an investment in our brand and a responsibility to shareholders and other stakeholders. The merger has given us the opportunity to embed CSR more deeply into the organisation – a process I am supporting personally.
We are bringing together two companies’ CSR policies, structures and reporting systems. We want to do this well, to set standards that befit an industry leader. It will take time. We have begun the journey, but are not yet where we want to be. If you are interested in our progress, please revisit these pages for a regularly updated view of our emerging policies and practice.”
Manny Fontenla-Novoa, Chief Executive